Join me, Sanya, the founder of Ellwed magazine in this new episode of Ellwed Talks where we talk with Anna-Jill of Kiss from Fleur Boutique Stylist and Planner.
Coming from the Fashion world with love for weddings and romance, Anna brings a unique style and vision of each event or project she undertakes. Her work is appreciated by many professionals from the wedding and fashion industry. From designing styled shoots and lookbooks for bridal designers to full brand styling, and wedding planning.
Anna understands the importance of preserving the essence throughout any creative project. Her shoots and weddings were featured in many magazines and blogs such as Brides, Vogue, Martha Stewart Weddings, The Lane, White Mag, Style Me Pretty, Ellwed and many more.
She strives to deliver the utmost quality to any project she takes on to ensure the best possible outcome. As a trendsetter, her vision and sense of style is fashion-led with subtle hints of love and romance.
In this interview, you can meet Anna, and get to know her vision behind her projects. Stick to the end to learn some things you did not know about her and what she thinks is important and coming up after this pandemic!
Listen to the conversation with Anna Jill of Kiss from Fleur Boutique Stylist and Planner
Tell us a bit about your story. What lead you to your current career path of Kiss from Fleur Boutique Stylist and Planner?
I started planning weddings in Germany, where I realized that there is a need for different, fashion forward or fashion inspired wedding styling! With many years of experience and my studies in Fashion Design, I tend to prefer the styling and try to bring that special unique essence to any event! As I developed sensitivity for pure aesthetics, I find myself more as a wedding designer and brand stylist to set unrivaled standards in the event styling sector.
Nonetheless, I studied fashion design at the Akademie Mode & Design in Germany. And ten years working as a designer for an international fashion brand, I wanted something more. More awareness, more inspiration, more emotions. I wanted to elevate my creativity and sense of style to the next level.
I love to reinvent the world of weddings. To create boutique events with that certain something so each event is unique. To guide courageous brides on their way to their unique weddings, to discover new perspectives and cross boundaries.
My focus is on unconventional weddings because there is where the most extraordinary love stories can be found. And that is what I want to portray with my designs. Design is my language and individual styles are my signature. With my unique visual imagery, I provoke emotions and create an exceptional mood.
Over the years, I was able to build up my network of high-quality international vendors who share the same vision as I do. Especially my close contacts and numerous projects in Greece allow me to specialize in Greek destination weddings and to fulfill the modern bride’s dream of a very exclusive wedding.
I would say that in Greece people give more importance to weddings than in my home country and I love that. But whatever the concept is, either editorial shoots, weddings, or boutique events, my strong point is the concept creation and artistic direction on the day of the event.
Tell us something no one knows about you?
My friends tell me that I am a typical girly girl who loves anything pink, sparkly or cute! One thing you might not know about me is that I simply adore all Disney movies! Cinderella, Ariel, Daisy Duck and all the cute romantic stories are my absolute passion! Basically, I love LOVE, romance, style and everything wedding! My creativity really comes alive when I get to dive deep into certain projects to prepare the styling and design of each event! I want to show the story behind the couple or the brand with that one unique essence, only they own.
What inspires you in the business and daily life?
Honesty I draw inspiration from anywhere and everywhere. Fairy tales, small streets in Kolonaki (the center of Athens), Chick Greek islands, lifestyle, architecture and mostly, I would say fashion and creative people I find on socials.
However, coming from the fashion industry and seeing how this pandemic is changing the whole world has given me the motivation and inspiration to create something natural and real.
With Ellwed, we set up to a workshop retreat for videographers and photographers before the news of Covid-19 ever reached us. We of course had to postpone the workshop, but this actually pushed me to dig deeper in the story as the stylist and art director of this workshop.
Seeing how the fashion people are becoming more and more aware of the environmental issues and this pandemic has pushed many companies to adapt and adjust their policies. I firmly believe that this is the time for the creatives, artists and innovators to shine! I believe true craft will become more valued and desired. And we want to show this!
From my previous work, you can see the attention to detail and attention to the cohesive, always romantic, story. My heart is in my mind and I choose to work with professionals who pour their heart and soul into their work and this is what I want to share with you at ALCHIMEIA! If you like my style, you should follow me to Dexamens.
What was your best experience as a wedding stylist at Kiss from Fleur Boutique Stylist and Planner? What do you like about weddings in Greece?
Some of my best experiences must be designing all my beautiful styled shoots in Greece. From Mykonos to Athens, each and every one was an experience to remember of itself! I learned a lot during this and one thing that I can count on when planning a wedding or a shoot is my team of amazing vendors! No matter what happens or goes wrong in the process, I know we will pull it off as we always do.
I tend to handpick the team of different vendors I always work with. This is simply because they know me, my style and my attention to detail. I am very difficult to change my people as you know. I trust them with my proprietary design ideas and together we always deliver quality and perfection.
What trend do you see picking up in the world of weddings?
One of my superpowers is that I recognize upcoming trends early. I adapt them, and give them my own signature look. Always with the highest expectations, designed and custom made especially for my client’s needs and preferences.
So I cannot tell you all my secrets, but one trend I would say is back to nature. Chic Simplicity done right! The other thing that is dear to my heart is romance and the true love story. Hopefully, it will not be just a trend. But I do believe these situations we are dealing with now are bringing us all closer together. And we see what really matters. True Love and family!
Which is you favourite location for a destination wedding in Greece and why?
Next to Athens, my favorite destination must be Mykonos! The raw unspoiled nature combined with high-class luxuries is definitely my style! Nammos and Alemagou are my summer go-to beaches when I am there. If you are looking for a luxury and natural chick boho touch at its finest, you can’t go wrong with Mykonos.
I know you are working hard on ALCHIMEIA as Ellwed is also part of this amazing team. But can you tell us a bit more about it and what else are you currently working on?
As a passionate creative, I love doing many different projects from brand identity to styling! However, somehow all are connected to the fashion and wedding industry. Coming from a fashion background I developed a keen eye for discovering raw and unique luxuries. Maybe that is why I fell in love with Greece the first time I came here many years ago.
Currently, I am working on many different projects because of the pandemic many weddings and events have been postponed. However, now is the chance for much needed self-development, to rebrand and grow our creative businesses.
Greece has so much potential to offer and I am simply in love with all the beautiful luxurious undiscovered locations like our Dexamenes seaside resort, which will be hosting us for our ALCHIMEIA workshop.
But what I love the most is the people who have a good heart and passion for creating something truly amazing. With ALCHIMEIA I want to create something that is truly unique with the best vendors in this industry worldwide. I want to mix the worlds of fashion with a bridal, a destination with local, luxury with relaxed to create a new start for us all!
“ALCHIMEIA IS THE JOURNEY OF CHANGING ONE’S MIND, HEART, SELF OR WAY OF LIFE. AS WITH ALCHEMY, TURN YOUR BASE INTO GOLD, FIND YOUR OWN UNIVERSAL ELIXIR TO ELEVATE YOUR BRAND!”
So many photographers ask me for a styled shoot and now is the chance for them to join the most amazing team. But ALCHIMEIA is not just a styled shoot or just another workshop. It’s a casual yet luxurious retreat, where you will learn how to capture true raw emotions to build a story which you can later use to grow your brands and attract your target clients.
Times are changing and so should we. This crisis has affected us all. But I believe this is the time to reflect upon our own businesses, and think for new beginnings, new steps and new actions to take! I say, change like a butterfly, grow and build a new portfolio for a new start. We choose the word ALCHIMEIA because it represents exactly this! It is the journey of changing one’s mind, heart, self or way of life. Press reset, rebrand or elevate your brand. This is the time for a new beginning, the new you which will attract the new bride or your new target client.
I know times are not ideal for all of us, but one good reason why invest in ALCHIMEIA is this. We need to grow with the times and not to be stuck in the past. Another good reason is to spend a couple of days with incredibly creative people in our industry and to rejuvenate our “batteries”. To get ready for the new season of this “new world” or the “new normal”!
And for the last question, what advice would you give to all couples who want to get married in Greece? What is that one important thing your brides should know or pay attention to before coming to Greece?
My advice is for all. The brides and wedding vendors! Communication is key and listening to your heart! Learn to express what you want and are thinking. Nothing is too difficult and if you know what you like, you should go for it! On the other hand, if you don’t know what you like, then you can get in touch with me. Or another professional stylist whose style you love and together we can design the wedding or the styled shoot of your dreams!
If someone wants to get in touch with you, where can they find you?
You can stalk me on my Instagram at @KissfromFleur! Or go and scan my site at kissfromfleur.de
Did you like this interview with Anna Jill of Kiss from Fleur Boutique Stylist and Planner? Listen more bellow or read at ellwed.com/podcast
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